IDEA
There are few things more satisfying than a really good poop, especially if you’ve experienced the feeling of not
being able to go. If I’m preaching to the choir, rest assured – Phillips’ makes going feel gentle and easy. It’s not just
the poop you need, it’s the poop you deserve.
To give constipation sufferers the relief they were longing for, my team and I changed the uncomfortable
conversation around poop into an open and honest one. Rather than rely on tired category tropes, euphemisms
and outdated product demos like the rest of our competitors, we took a straight shooter approach to help people
solve their problems and put the past behind them, literally. And because Phillips’ is made with 100% naturally-
sourced magnesium, it doesn’t lead to the unpleasant bathroom experiences you’ve probably had with other
laxative brands. Because you deserve better. You deserve a good poop.