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One of the biggest stressors during the holiday season is what to gift your loved ones. Luckily, we’ve found an
incredible way to make gifting easier than ever. This year, give your friends and family the gift of eggs.
To make sure everyone’s holiday gifts are as incredible as possible, my team and I took a cue from some of
advertising’s most over-the-top, gift-giving cliches from holidays past. The campaign launched at the beginning of the
2020 holiday season with two nostalgia-inducing commercials.
With local businesses in mind during this financially difficult year, we extended the campaign into social media with an
activation that encouraged gift-givers to give the gift of eggs via gift cards to local restaurants. Utilizing Google Maps
technology, we were able to suggest nearby restaurants for breakfast and brunch, giving those who needed a break
from cooking during the hectic holiday season a stress-free way to give the gift of eggs.